In the fast-moving world of digital marketing, few professionals have carved out a niche quite like Randy Rohde. Leading the charge as founder of The News Guy and 38 Digital Market, Rohde is widely recognized as a nationally recognized PR expert who assists companies strengthen their online presence, dominate search rankings, and land placements across more than 900 media outlets.
A Journey From Retail to Digital PR
Rohde's road to success took several unexpected turns. Holding degrees from schools such as Michigan Ross, he began his career in retail operations — managing national retail locations, leading multiple store locations, and eventually directing operations for two national retail companies.
The itch to create something from scratch never went away. Alongside business partners, he launched a national service provider, exited successfully, started another, then moved to Cleveland, Ohio, where he grew a business across five states — and sold that one too. In the midst of all this that he found his true calling in digital marketing.
The News Guy: Strategic PR Distribution
Now, Rohde leads 38 Digital check here Market, a digital marketing agency based in Chagrin Falls, Ohio. Via his signature brand "The News Guy," he delivers a robust lineup of services engineered to move the needle for businesses.
His flagship service is press release distribution, securing placements across prominent news platforms such as AP News, Yahoo Finance, Benzinga, and Business Insider. Beyond press releases, Rohde also provides high-profile article placements on prestigious platforms, SEO and local SEO strategies, white-hat link building campaigns, and PPC campaign management.
The AI Search Visibility Edge
Perhaps the most forward-thinking aspect of his work is his expertise in AI search visibility. He views press releases as a form of AI prompt engineering — enabling businesses to influence what AI platforms such as Google AI Overviews, ChatGPT, and Perplexity communicate about their company. This forward-looking methodology positions his clients a significant advantage in today's shifting digital landscape.
Beyond Business: Podcaster, Speaker, and Filmmaker
Rohde's influence extends well beyond client work alone. He hosts two podcasts — "Hot Off The Press," a daily show covering press releases, SEO, and digital PR with over 400 episodes, and "Running the Bases with Small Businesses," an interview series featuring founders and business leaders.
As a conference presenter, Rohde has taken the stage at major events across the globe, including SEO Rockstars, the YACSS SEO Conference in Aalborg, Denmark, and Digital Unfiltered. He's lent his expertise to numerous podcasts such as The Virtual CMO Podcast, the Million Dollar Agency Podcast, and the SEO Video Show.
And if that weren't enough, Rohde boasts IMDB credits as a producer, actor, and director — proving he can bring stories to life both behind the camera and in the boardroom.
Why Businesses Trust Randy Rohde
As he's fond of saying: "Visibility without credibility is a missed opportunity." For businesses looking to build authority, rise in the search results, and future-proof their marketing, Randy Rohde and The News Guy deliver the results that matter.